Since we have to create a branding guideline for our book cover design its a good idea, to look at the topics there are and what content is in it for those specific topics and how its presented and explained.
One of the topics to include in a Branding Guideline would be Colour.
Colour
With colour I would need to include either a specific colour palette or range of colours that are used within the content from a companies logo, designs etc. So in this case it would be the colour palette i decide to go for for the book cover design.
Looking at this example they use the colour palettes and then go onto stating the values in RGB and CYMK and for web. This would be done to give an overview of the shades and what they look like on different formats and potentially on either a Mac or Windows. The colours would not being referring to the colours from a background or imagery but typography as well.
Explaining colours and then showing imagery with the colours helps to give more of an insight to what the colours look like on specific elements of their products or work and then justifying the colours and what makes them work well.
Fonts
Depending on the company and what they do will vary what fonts and types of text it would need to include in the guidelines. So typography to include would be the typeface from the company, the heading, sub headings, body text, quote text, web text, small print text etc and their main font and the alphabet. Then talking about size of text, spacing and text position etc.
In this example from the E4 channel Branding Guidelines with typography it goes onto talking about main branded type they use for identity then displaying it in a light weight, medium and bold
Then also talking about the size restrictions and what it should never be over and how the headlines should be used and talking about which weight should be used for what sizes.
Basically talking about what should be used for what occasion etc as well as what system they currently use for size and typeface, weight, spacing etc should be included. Also on the cover of the type should be discussed and why and what positioning and reason it is displayed like that should be included.
Logos
Logo's are what most companies use in order to brand their company and represent them as a whole. This is used for both web and print. So what might needed to be discussed for logo's in a branding guidelines.
Well the example below shows logo and talks about what it consists of and alternative logo designs the brands also uses.
It goes onto talking about the clear space around and it and what amount of space it should have to give it room to breathe. The guide also goes onto talking out the minimum size the logo's should be.
They also talked about the colour variations and what backgrounds the logo can go with.
Then something i noticed was that they also stated what not to to with the logo which can be from sizing the logo as it should not be to making the logo a completely different colour. This helps to emphaise things you cannot do and makes people realize its their brand and they have it the way hey want and not how you want. It then goes onto the placement of the logo and the specific spacing.
Layout
With layouts a lot of brands use layouts to create a structured composition which can mean using grids in order to make the overall brand look neat, tidy and well placed rather than messy and randomly placed which could make the overall brand look unprofessional. However specific layouts are usually talked about in separate parts like typography or logo and then the positioning.
Imagery
Talking about imagery is one of the most important aspects with brands and in the guidelines it potentially might focus on the imagery the brand or company has used and why it fits the situation and placing in its context and why it was chosen and who it works or what it represents. Imagery can be both illustrations and Photography.
Resources:
http://www.smashingmagazine.com/2010/07/21/designing-style-guidelines-for-brands-and-websites/
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